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Rebrandify: behind the scenes of Expensify’s new design system

Rebrandify: behind the scenes of Expensify’s new design system

We made this design system with the goal of creating a cohesive way to express the Expensify personality across the board, no matter the use-case or medium. From a luxurious ExpensiCon in Italy, to accounting conferences in Las Vegas, to billboards around the country, to daily social media posts, and above all else, the Expensify app – anything Expensify says or does visually should look and feel like the Expensify we know and love: bold, courageous, innovative, and easy to understand.

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