F1® THE MOVIE: How Hollywood puts Expensify in the fast lane
The past few months have been a blur, and you could say the same for our logo if you’ve caught it speeding by in any movie trailers recently. Yep, that’s us! We’ve secured a front-row seat as one of the official team sponsors of APXGP, the 11th (and fictional) team in Apple Original Films new feature, F1® THE MOVIE, starring Brad Pitt, in theaters June 27 from Warner Bros. Pictures.
For most brands, product placement means a fleeting logo appearance or a blink-and-you-miss-it product shot. But not this time. At Expensify, we’ve gone full throttle with our involvement, seamlessly embedding our branding into the fabric of the film’s fictional racing team. This isn’t just a sponsorship; it’s a masterclass in strategic brand alignment.
Why now?
In short, the cultural momentum behind the sport is crazy and the brand is a natural fit. It also doesn’t hurt that this summer’s hugely anticipated film event will hit theaters right in the middle of race season!
F1® is growing in the US and already massive elsewhere, and F1® THE MOVIE reflects that authentically in every frame. As audiences will understand when they experience the film on the big screen, the sport demands precision, smart engineering, and consistent performance to secure a spot on the podium. It’s much the same at Expensify, except we’re racing to become the fastest, smartest, and easiest expense management tool for businesses around the world. Both strategies rely on cutting-edge technology and high-stakes execution to succeed.
What’s especially sharp about this brand play is how naturally it fits. Expensify’s presence in the film isn’t loud or forced; it’s integrated in a way that feels authentic to the film’s universe.
A strategic partnership with staying power
The move mirrors our own history of bold marketing plays, from our Super Bowl campaign with 2 Chainz and Adam Scott to now stepping onto big screens worldwide. But unlike splashy ads or influencer-heavy campaigns, this placement is organic, smart, and critically earned. It’s an intentional integration that offers a blueprint for how brands can stay relevant by becoming part of the story instead of shouting over it.
The bottom line? Expensify isn’t just making expense reports or business travel easier. We’re showing the world how to think bigger, move faster, and execute smarter.
See #F1TheMovie only in theaters June 27. www.f1themovie.com
About F1® THE MOVIE
Apple Original Films and Warner Bros. Pictures Present a Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.
