Trade spend management: A Tactical Guide
Navigating the intricate world of trade spend management can often seem like walking a tightrope — balancing strategic investment with the need for tangible returns. In the ever-changing world of consumer packaged goods (CPG) and retail, comprehending and efficiently handling trade expenditures isn’t merely advantageous; it’s essential.
But what exactly does trade spend management entail, and how can you streamline it? In this article, we'll delve into these questions, uncovering all things spend management and revealing strategies to make it more effective.